There are moments in business when a decision feels less like a strategy and more like a homecoming. Joining Forever Living Products again here in the UK is one of those moments for me. It is not simply about adding another brand to my portfolio. It is about reconnecting with people, values, and a philosophy of business that shaped me years ago and still quietly guides the way I work today 🌱. In this article, I want to share the story behind my return to Forever Living Products as a Forever Business Owner in the UK, how my journey with the company began in the USA, my personal connection with its founder, and why Forever fits so naturally alongside Brooled, Weleda, Herbalife, Essens, and Avon. This is both a business decision and a deeply personal one. A Journey That Began in the USA My relationship with Forever Living Products began long before Brooled existed, long before my life and business were rooted in the UK. It began in the United States, during my time studying at Brigham Young University. Those years were formative for me, not only academically but also personally and professionally. At that time, I became a Forever Business Owner in the USA. My sponsor was Rex Maughan, the founder and owner of Forever Living Products. What started as a business relationship quickly grew into something far more meaningful. Rex was not just a sponsor. He was a mentor, a guide, and over time, a good friend. I was fortunate enough to be very close to the Maughan family. Those relationships were built on trust, shared values, and a genuine belief in doing business with integrity. Forever was never just about products. It was about people, purpose, and long-term thinking. Learning From the Source: An Internship Like No Other One of the defining experiences of my early career was completing an internship with Forever Living Products in Arizona. This was not a superficial placement. I had the rare opportunity to see the company from the inside, to understand how decisions were made, and to witness firsthand the scale and care behind Forever’s operations. I visited the aloe fields where the plants are grown. Walking among acres of aloe, feeling the heat of the Arizona sun, and seeing how carefully each plant was cultivated gave me a deep appreciation for the product long before it reached a bottle. I also visited the processing plants, learning how Forever controls the entire journey of its aloe vera, from field to finished product. Perhaps most memorably, I experienced these visits together with Rex himself. That level of transparency and involvement from a company founder is rare. It left a lasting impression on me and shaped my understanding of what ethical, sustainable business should look like. Time, Change, and an Expired FBO Number Life, as it tends to do, took me in many directions. Over the years, I built new ventures, moved countries, and expanded my professional horizons. While my connection to Forever never disappeared, my original Forever Business Owner number eventually expired after not being used for more than seven years. That moment could have felt like an ending. Instead, it felt like a pause. A chapter waiting to be reopened when the timing was right. When I made the decision to rejoin Forever Living Products in the UK, I did so knowing I would need a new FBO number. Surprisingly, that did not feel like a loss. It felt symbolic. A fresh start grounded in deep experience, long-standing relationships, and a renewed vision. Brooled and a Carefully Curated Product Portfolio At Brooled, I am intentional about the brands and products I offer. My customers trust me not just as a retailer, but as someone who curates with care, experience, and personal belief. Quality always comes before quantity. At the heart of my portfolio sits Weleda, a brand renowned for its anthroposophic philosophy, natural formulations, and holistic approach to wellbeing. Alongside Weleda, I work with Herbalife, Essens, and Avon, each bringing something distinct and valuable to the table. Forever Living Products fits into this ecosystem with remarkable ease. Why Forever Living Products Fits Perfectly Forever Living Products is, at its core, an aloe vera company. Aloe is not a marketing buzzword for Forever. It is the foundation upon which the entire business is built. What makes Forever special is vertical integration. The company owns its aloe fields, oversees harvesting, controls processing, and manufactures many of its own products. This level of control ensures consistency, quality, and traceability that few companies in the wellness space can genuinely claim. For my customers, this matters. It means trust. It means knowing where products come from. It means confidence in what they are putting into or onto their bodies. As a business owner, Forever complements Weleda beautifully. Where Weleda excels in plant-based skincare and holistic body care, Forever offers world-leading aloe vera drinks, supplements, skincare, and bee products. Together, they form a balanced, natural, and thoughtful wellness offering. Family-Owned, Values-Driven, and Built to Last Another reason Forever fits so well with Brooled is its structure. Forever Living Products remains a family-owned business. That is not a slogan. It is a reality I have seen from the inside. Decisions at Forever are not driven by quarterly shareholder pressure. They are guided by long-term vision, sustainability, and people. This aligns strongly with how I approach my own business. I am not interested in quick wins that compromise values. I am interested in building something meaningful, ethical, and lasting. Having known the Maughan family personally, I can say with confidence that the values promoted by Forever are lived, not just printed in brochures. Aloe Vera as a Companion to Modern Life Aloe vera has been used for thousands of years across cultures for its soothing, hydrating, and nourishing properties. In today’s fast-paced world, where stress, processed foods, and environmental factors challenge our wellbeing daily, aloe feels more relevant than ever. Forever Living Products has taken this ancient plant and brought it into the modern age without stripping away its integrity. Stabilisation methods,